But can you spot the hidden logo. The fedex logo was created in 1994 and is instantly recognisable with block writing in purple and orange. If you don t read this but of course it s hardly the only logo with a hidden message.
You probably already know the story behind the famous fedex logo and its clever use of negative space. You won 039 t look at these. For example take a look at the hidden meanings or messages embedded in these 12 popular logos below.
Sometimes a company or brand logo is more than it first appears. As lindon leader the logo s designer explained to fast company that arrow could connote forward direction speed and precision but beauty and meaning is in the eye of the beholder. Hidden between the negative space of the letters e and x in the fedex logo is an arrow pointing to the right.
But plenty of other logos contain messages that were very much intended. When wendy s redesigned its logo in 2013 the company insisted the word mom in the collar was unintentional. At first sight it s a simple wordmark the most basic font is used and there s nothing special about it.
It might take you some time to find a hidden meaning in fedex logo. Today we ll show you 10 most famous logos with hidden meanings and will tell you how your startup or business can benefit from using the same techniques. The second emblem with the hidden message stood out through its smart design that conveyed the ideas of movement precision and reliability.
The pioneer federal express logo emphasized the company s ties with the us government which had a beneficial effect on the credibility of the former. Why fedex logo works. Can you spot the hidden designs in other famous logos.
The hidden arrow in lindon leader s fedex logo may be the result of an accident but it has been admired as a pinnacle of graphic design.
Fedex logo hidden message. Fedex logo design and its hidden message. One of my favourite logo designs of all time is the fedex logo design. This logo design is one of the most widespread and recognizable logo designs used in the world today. Designed by lindon leader in 1994 this logo design has won over 40 awards worldwide.
13 famous logos with hidden messages. Published fri may 1 2015 7 25 am edt updated mon. The shipping company s logo is probably one of the best known in the world of hidden image.
The shipping company s logo is probably one of the best known in the world of hidden image. Published fri may 1 2015 7 25 am edt updated mon. 13 famous logos with hidden messages.
Designed by lindon leader in 1994 this logo design has won over 40 awards worldwide. This logo design is one of the most widespread and recognizable logo designs used in the world today. One of my favourite logo designs of all time is the fedex logo design.
Fedex logo design and its hidden message.
