If you don t read this but of course it s hardly the only logo with a hidden message. You probably already know the story behind the famous fedex logo and its clever use of negative space. As lindon leader the logo s designer explained to fast company that arrow could connote forward direction speed and precision but beauty and meaning is in the eye of the beholder.
Hidden between the negative space of the letters e and x in the fedex logo is an arrow pointing to the right. You won 039 t look at these. For example take a look at the hidden meanings or messages embedded in these 12 popular logos below.
Sometimes a company or brand logo is more than it first appears. In today s article we re. Sometimes the designer is really clever and makes the logo very simple yet includes a hidden message within the logo that has a deeper meaning.
When designing a logo you want it to stand out from the crowd yet still be really simple. Designing logos can be a very difficult task. Instantly recognizable the logo evokes positive connotations and memories.
Millions of people see the fedex emblem on their packages trucks planes etc. The logo is on display 24 7 all over the globe. The second emblem with the hidden message stood out through its smart design that conveyed the ideas of movement precision and reliability.
If you look closely at the white space between the e and the x you ll see a right facing arrow the fedex logo was designed in 1994 and contains a hidden arrow that was intended to be a subliminal symbol for speed and precision. When the iconic fed ex logo was designed back in 1994 it came with a subliminal message. Can you spot the hidden designs in other famous logos.
The hidden arrow in lindon leader s fedex logo may be the result of an accident but it has been admired as a pinnacle of graphic design.
Fedex hidden message. Fedex logo design and its hidden message july 06 2010 logo brand review a company s logo design is a visual representation of their company and it is the image that their customers associate with their business over time. 11 hidden messages in company logos. Nearly every design school professor and graphic designer with a blog has at some point focused on the fedex logo to discuss the use of. Fedex the shipping company s logo is probably one of the best known in the world of hidden image logos.
For those who are unaware take a look between the e and the x where the.
For those who are unaware take a look between the e and the x where the. Fedex the shipping company s logo is probably one of the best known in the world of hidden image logos. Nearly every design school professor and graphic designer with a blog has at some point focused on the fedex logo to discuss the use of.
11 hidden messages in company logos. Fedex logo design and its hidden message july 06 2010 logo brand review a company s logo design is a visual representation of their company and it is the image that their customers associate with their business over time.
